Awrey Bakeries, once one of the
largest privately owned bakeries in the country, was a struggling 100-year old
business that was going to be auctioned off in February of 2013. As one of the few remaining Detroit-area
brands still operating, it avoided permanent closure in a down-to-the-wire
deal.
As leading experts with this type
of closure, Rabin had been brought in to assist
with the sale of the factory and all of the equipment. The bakery was
originally scheduled to close in January and lay off all 200 workers as it was prepared
to go to auction, but instead the plant continued to operate until late
February.
We sent the Rabin set-up team to
respectfully work around the employees in the plant to get the enormous
facility prepared for the auction. The
team accomplished this in less than three weeks. While this was going on, we were aggressively
marketing the property and equipment to buyers from all over the world including
Mexico, Macedonia, Canada, Lebanon, Bulgaria, Central America and a large
national interest in the equipment. The
next part of the story takes quite a twist.
Just one week before the auction,
a prospective user approached us and we negotiated a turnkey sale. The new owner not only reopened the factory the
next week but ended up rehiring almost half of the Awrey workers. It turned out to be a winning situations for
all parties as it kept a sorely needed industry in Livonia, Michigan as well as
doubled the projected expectations of our client.
At Rabin we provide turnkey sales
and solutions throughout North America.
We actively market and sell companies in their entirety, including
equipment, inventory, intellectual property, customers, and often the attached
real estate. Contact us to learn
more.
Rabin is an international company that specializes in creating liquidity
for complex manufacturing facilities with idle or marginally productive
assets. Past auctions include names such
as Hostess, Braniff Airlines, Montgomery Ward, and the Railway Express
Agency. Rabin is headquartered in San
Francisco with a European subsidiary office in Manchester, United Kingdom.